Economists such as Shiller (2019) and Krugman (2016) examine narratives as essential economic factors whose spread can favor or disfavor econ-omic developments. Political scientists like Ganz (2009) analyze the use of narratives in the formation of social movements, highlighting their leadership role and their function for ‘ translating values into... See more

we argue that companies and organiz-ations give their strategies a more resilient foundation by understanding, clarifying, and, thus, shaping their approach to broader societal narratives. The core operation of nar-rative strategy is to identify critical narratives that can serve as a framework for an organ-ization ’ s meaning-making and docking it... See more