Balázs Búzás

Traditional broadcast media offered corporations a high degree of control over audience exposure. Customers received consistent messaging about brands directly through advertisements in print, radio, and television media. However, the person-to-person transmission of this information **was limited by the communications infrastructure available to... See more

A brand is the complete set of concepts, expectations, impressions, and reputations that are associated with a given entity

While brands have traditionally been planned and designed directly by corporations, the rise of networked media has challenged the coherence of centrally-managed brand identities

we argue that companies and organiz-ations give their strategies a more resilient foundation by understanding, clarifying, and, thus, shaping their approach to broader societal narratives. The core operation of nar-rative strategy is to identify critical narratives that can serve as a framework for an organ-ization ’ s meaning-making and docking it... See more

Economists such as Shiller (2019) and Krugman (2016) examine narratives as essential economic factors whose spread can favor or disfavor econ-omic developments. Political scientists like Ganz (2009) analyze the use of narratives in the formation of social movements, highlighting their leadership role and their function for ‘ translating values into... See more

Importantly, if something is no longer scarce, it isn’t necessarily abundant—there is an intermediate stage, which I will call ‘sufficiency’. For instance, there is sufficient land on the planet to meet everyone’s needs, but building housing and growing food still requires significant physical resources, and hence these things are not abundant. I... See more

Here I will use a different meaning of scarcity, one not based on price. I will call something scarce when there is less of it than we require to meet our needs. If people are starving because not enough food has been produced (or made available), food is scarce. Insofar as more knowledge would allow this problem to be solved, this can be thought... See more

My use of the word “better” implies the existence of universal values. All of these flow from the recognition of the power of human knowledge and the responsibility which directly attaches to that power. And the central value is the process of critical inquiry itself.

Progress and knowledge are inherently linked through critical inquiry: we can only make progress if we are capable of identifying some ideas as better than others. Critical inquiry is by no means linear—new ideas are not always better than old ones. Sometimes we go off in the wrong direction. Still, given enough time, a sorting takes place. For... See more