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THE PSYCHOLOGY OF IMITATION
Jonah Berger • Contagious: Why Things Catch On
First, there is simple emotional contagion, as described by Fowler and Christakis. People pick up emotions from others, and emotional contagion is especially strong among girls. Second, there is “prestige bias,” which is the social learning rule I described in chapter 2: Don’t just copy anyone; first find out who the most prestigious people are, th
... See moreJonathan Haidt • The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness
John Luttig • Finance as culture
“Moral systems are interlocking sets of values, virtues, norms, practices, identities, institutions, technologies, and evolved psychological mechanisms that work together to suppress or regulate selfishness and make social life possible.”60
Michael Gazzaniga • Who's in Charge?: Free Will and the Science of the Brain
Why is this so? Why do traits with a moral quality have such a powerful effect on us? Is this just a reflection of the cultural influences that Allport emphasized?