Just a moment...

These are cute designs, of a specific culture and of a specific moment, very contemporary yet of-a-kind. What’s interesting is that they’re popping up in these times, in this cultural economy: this style exists in a post-A24 merch, post-Online Ceramics, post-Graza space, making the more 1970s reference of the aforementioned feel more contemporary a... See more

The 2010s is what I want to call the era of Lifestyle. You know what it felt like, because you lived through it. And I did too. Since 2014 I have lived in New York, inside the machine where Lifestyle is made. Spending my waking moments moving through these branded experiences, I felt they they pointed to something I could say but not name.