Logotype and visual language for Tsu Lange Yor. https://t.co/YznvQ0J1Wy

What do you think about the result? ☺️🍵 If I were to redesign the Lipton brand as a premium offering, I’d begin by analyzing the target audience, which in this case would be 20- to 30-year-olds who prefer premium products. The key elements in this redesign would be transparency, cleanliness, and... See more