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Yet, it’s still quite hard to build an audience online when you (a) don’t have name ID from another platform, (b) aren’t a naturally talented social media promoter, or (c) are creating in a small niche. Even if you are able to build an audience, it’s really hard to monetize it on a big platform unless you’re absolutely massive.
Alex Taussig • Firehose #190: 🎸 Creator equity. 🎸
sari added
Creator Economy 2.0: What we’ve learned, why it’s hard, and what’s next at andrewchen
andrewchen.com
andrea and added
podcasting until you’ve built an audience. You’ll find there is so much to learn about creating content that trying to do so in multiple formats will require too much of an up-front time investment.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
Stratechery • Grantland and the (Surprising) Future of Publishing
The Creator Economy value chain is simple: create content to build an audience and monetize that audience by selling subscriptions, merch, courses, access, and more.
Not Boring by Packy McCormick • Beacons: Not Boring Memo
Darren LI added
sari added
However, a Practical Creator doesn’t find comfort in that. Because when you’re starting out, by definition, you have no audience. Crowdsourcing only works if there’s a crowd that cares in the first place, which is a luxury that’s not afforded to you in the beginning. That’s why in the first stage of the arc, you need to focus on building wealth.
Lawrence Yeo • The Arc of the Practical Creator - More To That
sari added
The Audience Is Listening: A Little Guide to Building a Big Podcast
Tom Webster • 3 highlights
amazon.com