Just a moment...
Taste aside — from a purely strategic perspective, this brand marketing is disastrous for Jaguar.
For context, Jaguar sales have been plummeting (down 70% in the US in five years). It’s a crisis. Their #1 strategic imperative for comms and marketing should be to sell cars. So let’s analyze it through that... See more
Lulu Cheng Meserveyx.com
"Design is where this battle will be won or lost," believes Lewis. "It is no coincidence that one of the most talked-about EVs of 2024 is the Renault 5, a masterclass in retro-modern design. It is not the specs or software that excited people. It is the character, the charm, the identity. It feels like something. In an era of indistinguishable EV... See more