Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
They were especially focused on big cities, so we looked at more rural areas. The good news about that is it is a lot cheaper and easier to run a yard in a rural area. There is also less competition. Copart’s board of directors didn’t agree with my approach. They wanted me to grow like IAA was growing—finding locations in big cities like Chicago. I
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Even with the larger building to display parts, I knew that to really compete with other auto dismantlers in the Sacramento region, I would need to do something different. I just couldn’t realistically keep every make and model part stocked like the larger dismantlers with more money and space. But I knew of some dismantlers like Al Parker in Citru
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Steve told me later that he admired my principles and the fact that failure wasn’t an option for me. But while I was driven, I was also willing to wait to do it the way I wanted, without cutting deals I shouldn’t or selling myself or the business short. John and Steve respected that, which I appreciated
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
Take Care of the Business, and the Business Will Take Care of You
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
When You Make a Promise to Someone, Keep It
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
Tammi says she and the other kids all learned how to work and about the value of work during that time. She also says I set a good example for them about how to work hard. But really, I was just doing what I had to do—working late nights and weekends to make the business work. I did make a point, however, of reserving Sundays for family.
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
He didn’t come home at seven at night with his shoulders down like he had just put in another day at the salt mine. His work didn’t drain him; it drove him. I wanted to be like that.
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
My work didn’t drain me; it energized me and drove me. Jay wanted to be like that.
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
I’d also use the trip to mine other wrecking yards for ideas I could take home and implement at Mather. We’d suck in all their ideas, and they didn’t care if they told us because we weren’t direct competitors. So I would learn a lot about what they did that worked and what didn’t work, like how they were handling antifreeze and tires as environment
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It goes to show you that any company today has to pay attention to technology and how the world is changing and incorporate that if it wants to survive. You can’t do things the same way and expect to be around in ten years. The world moves too quickly. The moment you snooze, you lose.