Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of... See more

If creators were once the internet’s golden children , producing original content to feed our insatiable scroll, this next phase belongs to someone else: the curator. Not necessarily the loudest voice or the most prolific, but the most discerning.

Curators are the new digital tastemakers, and their currency isn’t volume - it’s taste. Instead of... See more