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Venkatesh Rao • Boat Stories
one of the most important assets in your business. 4. A blog allows you to express your voice and personality. Since it's your own site and you don't have a word limit or editorial guidelines to follow, you are free to express your opinions and give your passionate voice free rein. Use your blog to let people know your human side and why you do wha
... See moreDiego Pineda • The Solo Thought Leader: From Solopreneur to Go-To Expert in 7 Steps (Solo Thought Leadership Book 1)
A blog is the ideal machine for turning flow into stock: One little blog post is nothing on its own, but publish a thousand blog posts over a decade, and it turns into your life’s work.
Austin Kleon • Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Austin Kleon)
Do you want to build a company and brand, making money selling ads, products, and/or services? Then a website and “blog” makes sense. But if you enjoy writing and want to build a personal brand, position yourself as an authentic voice in your industry, and share your thoughts, stories, opinions, and insights at scale, then do not start a blog.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
An individual starting a blog might seek a true balance of all six factors but concentrate on writing highly shareable content and building a heroic personal brand that leads to fanatic supporters and business benefits.