Jony Ive: The Genius Behind Apple's Greatest Products
Everything that needs to be created needs to be designed—not just products and marketing, but processes, experiences, organizations, forms, materials.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
amazon.com
That was the fundamental principle Jobs and Ive shared. Design was not just about what a product looked like on the surface. It had to reflect the product’s essence.
Walter Isaacson • Steve Jobs
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
... See more“Steve and I spend a lot of time on the packaging,” said Ive. “I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.”
Walter Isaacson • Steve Jobs
Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader
amazon.com