Jony Ive: The Genius Behind Apple's Greatest Products
Jony Ive wasn’t hired to design another iPhone.
He was hired to design what comes after the iPhone.
Not a device. A dimension.
Not another product. A paradigm.
This isn’t a launch.
It’s a systems design challenge,and there are maybe 3 people alive who’ve done that at scale. And Jony is one of them.
So no, OpenAI didn’t buy a device.
They bought a design l... See more
He was hired to design what comes after the iPhone.
Not a device. A dimension.
Not another product. A paradigm.
This isn’t a launch.
It’s a systems design challenge,and there are maybe 3 people alive who’ve done that at scale. And Jony is one of them.
So no, OpenAI didn’t buy a device.
They bought a design l... See more
Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Tony Fadell • 8 highlights
amazon.com