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Jony Ive on Life After Apple
Brett Lovelady, founder and CEO of Astro Studios, an award-winning new product development consultancy based in San Francisco, starts each new design process with one question: “What can we do to improve the human experience?” Lovelady contends, “If you start out with that question, I think it helps you look at every project and problem with a duty
... See moreDr Costas Andriopoulos • Purposeful Curiosity
This push for simplicity had a purpose. Even though he was a high-tech CEO, Steve could put himself in the shoes of customers, people who cared nothing for the ins and outs of the software industry. He never wanted Apple software to overload people, especially when they might already be stretched by the bustle of their everyday lives.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too,” said Hertzfeld. “The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.”
Walter Isaacson • Steve Jobs
the entire user experience—thoughtful, elegant, long-lived, and deeply useful.