Join or Die: Digital Advertising in the Age of Automation
Data is king in the programmatic approach because ads are matched to consumers based on what they’re likely to buy, not to Web publishers.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
The company recently rolled out an expensive behavior-targeting system, which brought no significant lift in outcomes—online or offline.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Which “job” translates to the highest revenue? • Where is the best place to put the majority of our acquisition spend?
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
whether the user should be retargeted or not), and then selected the product recommendations, banner placement and promotion most likely to result in a conversion of that individual user. Predicted product and promotion relevancy was calculated based on advanced algorithms taking data on product and categories browsed, stage in the predefined sales
... See moreCalvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
The Problem
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more