In this new book, Han describes the deleterious effects of that degeneration on storytelling. Storytelling used to bind us communally over the campfire; it connected us to our pasts and helped us imagine hopeful futures. The digital screen has replaced that fire, making us individuals performing factitious versions of ourselves to unseen peers,... See more

Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”

The dominance of these formats and mindset... See more

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more