Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
wsj.com
Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?
review.firstround.com • The Minimum Viable Testing Process for Evaluating Startup Ideas
