Jeff Bezos Letter to Amazon Shareholders 1997

Because of our emphasis on the long term, we may make decisions and weigh tradeoffs differently than some companies.

• We will continue to focus relentlessly on our customers.• We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions. • We will continue to measure our programs and the effectiveness of our investments analytically, to... See more