Jeff Bezos has a business problem

To start to work toward a sustainable media ecosystem, you must start with the media businesses themselves. These businesses face a daunting task of sorting out competing interests of audiences, advertisers and platforms. Time and again, we have seen platforms make decisions in their own interests that have cascading effects on publishers.

Amazon isn’t hurting for revenue (especially now), but they are hurting for trust.

Throughout the 2000s media was still in some significant sense balkanized. People did not just consume stories, they visited story sources, and the sources were numerous. Everything from trusted websites associated with legacy media institutions like the New York Times to popular aggregators like Drudge and blogs like the Huffington Post thrived, a... See more