Jasmine Bina on Prediction & Brand
most good brands uphold the culture of their time, but the greatest brands move people from one stage of culture to the next .
Jasmine Bina • The 4 Phases of Culture Brands
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
When a brand has a prediction at the center of its strategy, it sends a signal to the market that the company not only intends to own that future, but that any other brand playing outside of that future will be sidelined .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
There are different levels of meaning associated with any given brand, some of which are absolutely new to a moment, and others that are continuously there over time. A brand is composed of these meanings. These meanings are being carefully chosen and crafted. And then they’re managed, because we’re swapping meanings in and out to make the brand ad
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