So we cannot literally copy or imitate memes. The only access we have to their content is through their holders’ behaviour (including their speech, and consequences of their behaviour such as their writings).

Evolution is how contagious ideas are created in the wild. Where there are lots of different ideas, and there is competition for mind space, only the most effective ideas will win. Social media platforms are the most powerful memetic petri dishes in history, nurturing the growth and spread of virulent ideas, because of the plethora of ideas, the