22. Nadia Asparouhova - Ideas That Infect - Jackson Dahl

Nadia Asparouhova's book about antimemetics helps explain why we're stuck in these destructive loops. Antimemes are high-impact, low-transmissibility ideas. Compared to traditional memes, they are hard to spread because they're complex, counterintuitive, or culturally taboo.

The attention economy is hostile to antimeme development. It rewards ideas... See more

These refugees have labored to build an informational and communicative infrastructure that isn’t so overwhelming, one that can be bootstrapped in private or semi-private spaces where a level of trust and good will is taken for granted, and conflict can be productive and encouraging instead of destructive and terrifying. As she puts it, “If the mem... See more