But most websites today prioritize efficiency and usability, which leads to a kind of architectural sameness. “Everybody's house sort of looks the same,” he says, “you're taking the same hallway... because we’ve fallen into the same UI patterns.” He wonders about a new kind of website that invites curiosity rather than just guiding a behavior.... See more

First, I think great web design requires discipline. And that’s really the hardest thing about making a website. In this field there are a thousand yes’s for every no because, and here’s the second reason: it’s impossible to hold a website in your hand. It’s hard and sometimes tedious to see all the variations of your work across the infinitude of... See more

We live in an era where personal style is increasingly indistinguishable from brand strategy. The aesthetic codes that once belonged to subcultures, regions, or craftspeople have been flattened into algorithms—optimized for compatibility, trend velocity, and frictionless aspiration. When everything looks good, originality becomes the only risk... See more