But most websites today prioritize efficiency and usability, which leads to a kind of architectural sameness. “Everybody's house sort of looks the same,” he says, “you're taking the same hallway... because we’ve fallen into the same UI patterns.” He wonders about a new kind of website that invites curiosity rather than just guiding a behavior.... See more

First, I think great web design requires discipline. And that’s really the hardest thing about making a website. In this field there are a thousand yes’s for every no because, and here’s the second reason: it’s impossible to hold a website in your hand. It’s hard and sometimes tedious to see all the variations of your work across the infinitude of... See more

Finding a soul as a product today seems rare in software. The rise of CSS frameworks like Tailwind and others has lowered the bare minimum entry for making a good-looking design. It made life easier but at the same time seemed to degenerate people’s creativity. Alongside trends that come and go, many products and websites look very much the same.