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On Deck may be able to attempt this move, too. Though its broader scope may complicate matters, the cohort-based course company has succeeded in creating a brand known by most in the industry, and trusted by many.
Mario Gabriele • Harvard, a Media Company | The Generalist

Why would it not be countercyclical now? The main factor is the disruption of the in-person student experience, as the idea of an online-first college will lose much of its former appeal as a "bundled" set of services