Business schools have traditionally outsourced the highly profitable executive education training, but some startups are now looking to disrupt the status quo through strong learning brands (Minerva Project or ALX) or more flexible offerings (Jolt or Quantic).

Why would it not be countercyclical now? The main factor is the disruption of the in-person student experience, as the idea of an online-first college will lose much of its former appeal as a "bundled" set of services