Italian Singer
oxfordreference.com
Italian Singer

1. Why was the shift toward the masses needed in the first place?
This is the foundation.
A. Economic reality (the biggest reason)
Before 1637:
Opera was court-funded
A duke or prince paid regardless of success
After 1637:
Opera houses were private businesses
Income came from ticket sales and box rentals
Venice had multiple competing theaters
➡️ If audiences
... See moreOpera makers absolutely became more audience-oriented after 1637—but not through “research” in the modern sense. What they did instead was market-driven experimentation, and they drew very clear conclusions from ticket sales, applause, and repeat attendance.
Here’s how it worked and what they learned.
What changed in 1637?
In 1637 Venice, the Teatro
... See more