It's your turn.

What are you trying to change? What is your vision for the future? What is within your abilities? What do you know about the quality of what exists today? What further research will help you understand it? What has been done before? What can you learn from those experiences? What is the market and competition like? Has anyone succeeded or failed at

When you're cleaning up a big mess, assess the spaces between places as well as the places themselves.

Where Problems—Challenges That Relate to Direction and How Things Fit Together

To be as prepared as possible for the kickoff meeting, we first send over some questions. We ask about the roles of the project members, what they can tell us about their target audience, what they think about their competitors, where they think they need to do better, how they’re currently handling making updates, what they would love to have if t

To start with why, ask yourself: Why does this work need to be done? Why is change needed? Why do those changes matter? Why should other people care? Why hasn't this been tackled correctly? Why will this time be different?

The role of an information architect is to anticipate this process and generate order before people’s brains try to do it on their own.