
It's Still a Long Game

Adwords killed the web
Most people want instant gratification, debut bestseller status, a launch that puts them in the pantheon right away. Let’s call that strategy what it is: a wild sprint. The reality is that the race to creative success today is really a marathon. Barbara Hendricks explains to authors how misguided their timelines often are: “I urge authors to consid
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Gamers, on the other hand, know that you have to play Level 1 over and over again in order to reach Level 2. And then you have to play Level 2 over and over again before you can reach Level 3. And if you can just keep on keeping on your journey, learning and mastering each level, you will eventually climb all the way to the top of the ladder.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
And even if I did this out of sheer stubbornness at first, I’ve come to think this is exactly the strategy for creatives in the current moment.
There are now so many tools for people who want to bypass the system. Almost none of them existed when I started my lonely path as a one-p... See more
Why Creatives Will Win by Thinking Small
Long term is harder than most people imagine, which is why it’s more lucrative than many people assume.
Morgan Housel • Same as Ever: A Guide to What Never Changes
Your character and your reputation are things you can build, which will let you take advantage of opportunities other people may characterize as lucky, but you know it wasn’t luck. [78] My co-founder Nivi said, “In a long-term game, it seems that everybody is making each other rich. And in a short-term game, it seems like everybody is making themse
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