
It's Still a Long Game

I guess what I’m trying to say in this essay is: I’m awed and surprised and deeply pleased that this turned out to be a good strategy. You don’t have to be a content farm to find a community of readers; you can just put your heart into making unreasonably thorough stuff.
Henrik Karlsson • When I Have a Slower Publishing Cadence My Blog Grows Faster
* “Growth takes twice as long as you think and is twice as hard. The biggest advantage you can give yourself is to devote as much of your energy, resources and focus to the actual content itself rather than the sugar high of piling up big follower and subscriber numbers that are likely more quantity than quality.”
The Rebooting • Slow growth
If you publish content with the sole focus on what YOU will get from the audience (money, recognition, influence), three things will happen:
- Your “audience” will see through it (and won’t stick around for long)
- You’ll have no motivation to keep creating content after 6-12 months with little to no success.
- You’ll give up quickly because getting w