We speak of longevity as though it is passive. But to endure — to really endure — is active. It is a choice. A practice. A philosophy. To survive is not only to keep breathing. It is to keep noticing. To keep loving. To keep choosing life, over and over, even when it hurts. Especially when it hurts.

I no longer chase productivity the way I once did.

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1. You didn’t come this far to only come this far

Dean Karnazes ran 50 marathons in 50 states on 50 consecutive days. Imagine being on day 49 of such a feat. “I can’t run another marathon. I just can’t.” Yes. But then, he did.

I’m sure there was more than one mile Dean hated. On the 30th marathon. On the 10th. Even on the first. But each time,

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To build endurance in anything (running, an enduring brand) you need to risk resistance and failure, and figure out how to get through it.

… entering a particularly painful part of a hard run, I like to remind myself that these feelings are both temporary and normal. This makes the pain feel less all consuming, because it’s contained into something

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