the problem is never too many “How to Monetize Your Substack” pieces but not believing that our own enjoyment and exploration on the page is value enough. It’s a crisis of faith, not of fact.

I'd venture a guess that the reason she feels unfulfilled is that maybe a content writer is not a real writer. A YouTuber named Max Murphy theorizes that content copy (e.g., advertisements.) isn't ever a creative act within the realm of art. It's not even real language (see his video "Our Culture is Dying" for the nuances of this part of the argume... See more