Human curation might reemerge...

The internet is overflowing with content, making the search for specific topics (especially niche or less popular ones) a daunting task.

This challenge isn't new—it dates back decades. Initially, we turned to trusted human curators for guidance, with platforms like fark.com serving as go-to sources for discovering wo... See more

Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more

The Banality of Online Recommendation Culture

A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.

By Kyle Chayka

October 30, 2024

Illustration by Ariel Davis

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In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more