Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more

Human curation might reemerge...

The internet is overflowing with content, making the search for specific topics (especially niche or less popular ones) a daunting task.

This challenge isn't new—it dates back decades. Initially, we turned to trusted human curators for guidance, with platforms like fark.com serving as go-to sources for discovering... See more

The Banality of Online Recommendation Culture

A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.

By Kyle Chayka

October 30, 2024

Illustration by Ariel Davis

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In the 2010s, affiliate marketing became a dominant strain of online business models. The... See more