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ISBA Programmatic Supply Chain Transparency Study
About five years ago, a revenue line buried in the back of Amazon's accounts started to get quite big. ‘Other revenue’ was over $4bn by the end of 2017, and if you looked at the notes to the notes, you discovered that this was ‘primarily’ advertising. By 2019 this had grown to $14bn, and I wrote about it here, pointing out that ‘Amazon’ was no long... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Hiding in Plain Sight: The Ad-Supported Piracy Ring Driving Over a Billion Monthly Visits - deepsee.io
Rocky Mossdeepsee.io
ADOMIK Q4 Report Q&A
space.beeler.tech
The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all bra... See more
Erica Sweeney • Consumers believe brands intentionally place ads next to unsafe content, study says
US advertising has shrunk by a third as a share of GDP. This is some combination of internet advertising being vastly cheaper and vastly more efficient on one hand, and on the other a lot of recategorisation. If a car dealer used to buy a 20 page ad insert in their local paper, but now pays for one Google search ad (and how many people bid against ... See more