“Is There a Pony in There?” Five Steps to Diligence Your B2B Startup Idea

“Is There a Pony in There?” Five Steps to Diligence Your B2B Startup Idea

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Step One: Define Your Category and Audience

Start by explicitly stating:

What broad category you're in (e.g., "email marketing platform," "customer service software")

Your specific sub-category or focus (e.g., "for B2B SaaS companies," "for online retailers")

Key use case (e.g., "to automate sales outreach," "to manage customer support tickets")

Exampl... See more

B2B Positioning: How to Stay Specific As You Scale