“Is There a Pony in There?” Five Steps to Diligence Your B2B Startup Idea

Sometimes we advise founders of B2B startups to take over-engagement to an extreme, and to pick a single user and act as if they were consultants building something just for that one user. The initial user serves as the form for your mold; keep tweaking till you fit their needs perfectly, and you'll usually find you've made something other users wa... See more

Company purpose Start here: define your company in a single declarative sentence. This is harder than it looks. Getting caught up in listing features is easy instead of communicating your mission. Problem Describe the pain of your customer. How is this addressed today, and what are the shortcomings of current solutions? Solution Explain your eureka... See more