
Is Theo Von the Next Joe Rogan?

Will podcasts go away?
In a world where every podcast includes video, every platform supports video, and video-first shows are more engaging for users (and therefore more valuable for creators), it’s fair to wonder if people will stop making “podcasts” as we know them today. Today a podcast is an episode of audio content featuring people talking. T... See more
In a world where every podcast includes video, every platform supports video, and video-first shows are more engaging for users (and therefore more valuable for creators), it’s fair to wonder if people will stop making “podcasts” as we know them today. Today a podcast is an episode of audio content featuring people talking. T... See more
Michael Mignano • All Podcast Roads Lead to Video
He knows what he doesn’t know, and thereby leaves room for chats with unexpected tributaries. His naïveté is both honest and strategic, a carefully laid roadblock protecting Von and forcing everyone else to move at his unlikely rhythm. Through humor, he asserts a quiet dominance over the chats. And sometimes, he’s the butt of the joke. In almost ev... See more
Theo Von Dismantles the Interview Show
Now, Mr. Burback goes months between posts. The videos tend to be either sprawling, deeply researched video essays — about the state of late-night television, ghost kitchens or the Apple Vision Pro — or strange travelogues, taking him on road trips to every Rainforest Cafe or Margaritaville in the country.
His viewers have responded, with his ghost ... See more
His viewers have responded, with his ghost ... See more
Chris Almeida • They’re Ignoring MrBeast’s Rules of YouTube, and Thriving
The audience has always been in control. It is a fickle beast, but not an inscrutable one. You only need to spend some time with them, learning from them, and their secrets become a little less mysterious. It is this arcane knowledge that can turn your podcast, an audio enclosure delivered by RSS syndication, into a show, a thing people care about
... See moreTom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
Joe Rogan and one of his podcast guests, the comedian Dave Smith, last week paused to marvel at Piers Morgan and the “circus” he’s created on YouTube: “He’s probably the only one from the old guard of corporate media who figured it out,” Smith observed. Morgan, who just turned 60, is a big beast of UK media who recently went independent from News C... See more
Ek: “I believe that the AirPods may be one of Apple's all-time most sold devices next to the iPhone. And so if you think about that and just think about ambient computing and the ability for people to consume more and more content now via their ears, because most of us are having these sort of white earbuds in for many hours per day, that's just an... See more