So here's the Facebook case study. In stage one of Enshitification, firms are good to their end users, but they find a way to lock those end users in. So Mark Zuckerberg, he rolls out the gate with his first public offering beyond just kids with a .edu American college address, but the whole world.

And he says, look, I know all you people have

And all I can say is like I think we gotta fight that and that something you can what great is you can actually do that yourself You can fight and like not be a participant in that Sometimes I wonder though well not wonder I think that it is I more of a cynic I think that it ends up being a losing battle because even the first question, right? You