Once a dominant art form, theater ceded its cultural primacy a long ago. People still produce and even write excellent plays and musicals, even today, but it’s no longer the primary vehicle for cultural expression and innovation. It’s a niche. Similarly, film, fashion, literature, or even music as we once knew them are no longer the primary mediums... See more

Which is to say: the Internet and increasing access to entertainment means we hit the “too much stuff” problem by another name. And that name? The mid. The average. The uninteresting. The fine. That’s why “end of animated movie music” and “chicken alfredo boomerang music” and “retail store radio music” and “Reels music” have become shorthands for... See more