Is Metalabel, From the Former CEO of Kickstarter, the Cure for the Ills of the Creator Economy? | Artnet News

None of these paths is at all appealing to me personally. Instead, the path I’m opting into is one where we evolve with change rather than fight it, while holding onto and manifesting the values that are most core to who we are.

This is the spirit behind Metalabel — an operating system for groups of creative people to release work together

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Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.

Platforms such as MetaFactory and Zora are helping "consumer-creators" share in the profits from collectively-owned fashion houses and music labels.

Second, unlike “Creator Economy” platforms that monetize work that’s already been made, labels typically provide money and creative support for people and projects at an early stage. Labels share in risks and rewards.

And maybe there’s a way to put consulting inside this research frame also? Ben Pieratt’s live pre-brand experiments are intriguing as as a new model of funding work and working in public.