
Saved by Lien De Ruyck
Should we ditch sustainability?
Saved by Lien De Ruyck
For example, fast fashion has become a problem in recent years. So companies have begun creating “tomorrow’s solution” with responsible manufacturing practices, sustainable materials use, and business models that promote a circular economy.
Importantly, this shift to a circular economy is not about reducing the negative impacts of a linear economy based on the production and disposal of goods but about implementing an entire systemic shift that “builds long-term resilience, generates business and economic opportunities, and provides environmental and societal benefits.”
There is as yet no serious sign of retreat into a sustainable lifestyle (which would really mean achieving only the semblance of sustainability), but even the aspiration is dangerous. For what would we be aspiring to? To forcing the future world into our image, endlessly reproducing our lifestyle, our misconceptions and our mistakes.