Is it possible to grow your business without social media?
High follower numbers correlate less and less to actual engagement over time, as the platform’s priorities change and as some active accounts leave, or the same content tricks stop working. It’s a familiar feeling for all of us who have been on Instagram over the past decade. While it might hurt your ego to receive fewer likes on a selfie, it’s a r
... See moreKyle Chayka • Filterworld
Pros of writing on a social platform: Readers can easily discover you (whereas with a blog you are responsible for bringing the readers yourself, and with a publication you are hoping people will discover you via SEO and/or paid media). You can “earn” credibility with metrics like Views, Shares, Comments, Badges, Who-Follows-Who, etc.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
3. Influencers enable disintermediation of the social media superpowers: As Facebook matures, CPMs rise, driving up acquisition costs, often rendering the platform unsustainable or unscalable. We’ve witnessed the rise and fall of many D2C companies that competed for attention on Instagram and Facebook, and fell victim to increasingly expensive ad c... See more
Talia Goldberg • Distribution and conversion models for consumer startups
And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth disca
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