Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their... See more

− Subtraction & Depth

“As platforms combust around us, brands are frantically asking, “Where to next?”.

We’ve done a familiar dance for over a decade: users have jumped from blogs to Myspace to Facebook to Instagram to Snapchat to TikTok, and brands and ads have duly followed, collecting ever more data on our lives along the way. [...]

But what if

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What to do instead :(1) Create on platforms that grow over time (i.e. essays, books, articles, search engine optimized video or audio, and other content that gets shared by people in your industry and brings you the opportunities you need for your massive mission).