the idea of “humiliation rituals” becomes less about grand conspiracies and more about structural inevitabilities. It’s not that anyone is forcing us to humiliate ourselves; it’s that we’ve come to equate being known with being exposed.

Moskowitz blames techno-capitalism’s monetisation of human emotion. Social platforms, they argue, create environments in which users willingly contort themselves into ever more extreme versions of themselves – louder, cringier, more exposed – just to be seen. It’s the natural byproduct of systems that reward emotional spectacle and penalise silence... See more

This isn’t the same kind of attention we give to our Instagram and TikTok feeds. It is a ritualised form of intentional presence directed to a shared sense of meaning and history.

As a result, our digital commons has become commoditised and overrun by the cult of self. When we shout ‘listen!’ on social media, we are demanding that others ‘Listen to... See more