Is Consumer Subscription the Next Software Boom market?

In the next few years, we expect many consumer companies to transition from transactional to subscription business models.

Every additional customer accrued a cost, whether that be the marginal cost of serving them or the opportunity cost of not serving a different customer. Given that, it was, as Christensen noted, perfectly rational to focus on the most profitable ones.However, something else momentous happened around 20 years ago: the emergence of the Internet. As I... See more

The new business model imperative is to grow and develop a dedicated subscriber base. In the retail sector, that translates to establishing a digital identity with your customer that encourages discovery and engagement, as well as the delight of a compelling physical retail experience. The new winners are using their physical stores as extensions o

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