If you are reading this, you likely grew up in an era in which irony was the primary way of engaging with the world. Not only did it have to do with goods, but was (and continues to be) pervasive in interpersonal relations. Asserting one’s individuality and refusing group labels on principle is not unique to hipsters but can be seen in dozens of... See more

#1: ON SURREALISM

Why does lunacy and irreverence feel so resonant right now? One of the principles of surrealism is an expression of the absurd in order to question power and I’ve similarly noticed Gen Z quietly raging against the madness of the world with content that is surreal, weird and oft-uncomfortable.

Joshua Citarella argues that Gen Z and Millennials used irony as a defense mechanism against late capitalism’s perceived betrayals, from a soaring cost of living to the increasingly precarious nature of labor. “Irony as culture became: ‘The band I like will sell out, so I’ll buy-in early.’ Irony as politics became: ‘Movements get corrupted, so I’ll... See more