iPad mini (2024) Review: The Third Place
Steve used demo reviews to judge for himself whether features met this basic usability standard. When he gave me the specific feedback to remove one of the two keyboards from my iPad demo, it had a cascade effect toward greater simplicity.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
It didn’t have to have the power and bulk of a laptop, but it did need a bigger screen than a smartphone.