Invisible Selling Machine

Introduce yourself/your company Set expectations for what they will receive Restate the benefits of being a subscriber/lead Get them to make micro-commitments Open a “curiosity loop” (so they wait on pins and needles for your next message).

the Indoctrination Phase is about bonding with your audience at a time when they’re most excited about you and your message: the days immediately following their initial subscription.

For every offer you make to your audience, there is some percentage of buyers that would buy more. And that’s why every buyer you acquire through an Engagement email series should receive an Ascension Series email immediately after their initial purchase.

Don’t expect your new subscriber to connect the dots. Hit them over the head with benefits and take advantage of their attention to build excitement and anticipation for future communications.

Indoctrinate – Introduce new leads to you and your brand, and turn strangers into friends Engage – Talk to your leads about what interests them and encourage them to buy a relevant product or service Ascend – Welcome your new customers or clients and encourage them to upgrade their experience by purchasing from you again Segment – Learn what they w

In fact, when you apply a solid process to it, email marketing works like a virtual salesman—driving sales day after day on autopilot.

There’s a reason for the massive volume of emails businesses send each day: Email marketing works.

you don’t need a big email list (or fancy software) to start seeing amazing results from email marketing. You simply need a plan.