Invisible Ink: A Practical Guide to Building Stories that Resonate
In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if they don’t win, and what wonderful thing will happen if they do. If an audience can’t answer these basic questions, they’ll check out and the movie will lose millions at the box office.
Donald Miller • Building a StoryBrand 2.0
McKee goes on to say that stories can be revealed by asking a few key questions: What does my protagonist want in order to restore balance in his or her life? What is the core need? What is keeping my protagonist from achieving his or her desire? How would my protagonist decide to act in order to achieve his or her desire in the face of those antag
... See moreCole Nussbaumer Knaflic • Storytelling With Data
No matter how clever or outlandish your scenario, it will not be compelling to an audience without characters we can invest in and root for.