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Distribution and conversion models for consumer startups
The second most consistent pattern across these companies was an inseparable alignment between the product roadmap and the growth engine. Surviving in B2C is all about finding an efficient (aka cheap) growth channel.
Lenny Rachitsky • How to win in consumer subscription
Distribution Product Revenue model Operations Competition What’s next?
Chris Yeh • Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
All of these consumer brands end up being about two things, customer acquisition cost and lifetime
Invest like the Best • Unwrapping the Gift
Revisiting Lifetime Value and Customer Acquisition
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