INVERSION OF VALUE OF PHYSICAL TO VALUE OF MENTAL CONTENT OF PRODUCTS AND SERVICES
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INVERSION OF VALUE OF PHYSICAL TO VALUE OF MENTAL CONTENT OF PRODUCTS AND SERVICES
Digital technology accelerates dematerialization by hastening the migration from products to services.
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
"Nonsense," you might say. "At the end of the day, you need to sell something; narratives are not enough." But aren't they? Another difference between the old world and ours is that we no longer sell things. In the past, the content was used to sell stuff: Executives from manufacturing companies got their TV channel buddies to produce Soap Operas i... See more
Dror Poleg • In Praise of Ponzis
Value has shifted away from a copy toward the many ways to recall, annotate, personalize, edit, authenticate, display, mark, transfer, and engage a work.