introvert marketing for creative hermits — kening zhu

marketing = sharing the essence of your work with other beings

My minimalist sharing practice:

These days, the practices I have for marketing / sharing my work is simply:

1. Create something


2. Share on my website (aka, world-building)


3. Send a letter about it (newsletters)

It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more

marketing = sharing the essence of your work with other beings