introvert marketing for creative hermits — kening zhu

• What would business and marketing look like if they were  intrinsically enjoyable  for creative people?


• What would an online business look like if it contributed to maximal human flourishing, both for the creator and their customers?


• How can I maximize the amount of  aliveness  in everything I do in my business, marketing, and cre

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simply sharing who you are in public makes you a magnet for others who vibrate on the same frequency. you don’t even need to market yourself or do anything particularly overt—just exist publicly. share your thoughts. publish your creations. curate your taste. make yourself known!

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

It needs to be a space where you don’t measure your success by the metrics of more likes, more traffic — but by how deeply and truly you inhabit your own creative essence, in public.