Investment DAOs: Users truly own their assets in web3. DAOs allow groups of friends/strangers to own anything. Through investment and hence shared ownership, users play an active role in the growth of the products & communities they have a stake in. Communities coordinate group action, and communities emerge from group action.

The DAO-ification of community facilitates meaningful collaborative work, continuous feedback, and a closer relationship between brands and communities. Distributing tokenised ownership and governance transforms community members into vested and passionate ambassadors and contributors. With some the key levers of building and activating brands... See more

But the real innovation of Rarible is that it is on a path of gradual decentralization toward community ownership, making it a highly competitive venue to attract participants. Rarible is currently in the process of implementing full decentralized governance, just like many DeFi projects are launching today. As a result, the platform’s core... See more