The storytelling meme is evocative because on one hand it makes perfect sense that companies would want to be able to explain what they’re doing and make an offering in a compelling and entertaining way that resonates with people, which is storytelling. Yet it also speaks to a type of froth and rot in an overly fanciful society where we tell... See more

The storytelling meme is evocative because on one hand it makes perfect sense that companies would want to be able to explain what they’re doing and make an offering in a compelling and entertaining way that resonates with people, which is storytelling. Yet it also speaks to a type of froth and rot in an overly fanciful society where we tell... See more